About Us

Purpose Who We Are What We Do History of Organization Vision & Mission Core Beliefs Board of Directors Advisory Council Annual Report

Who We Are

Playing for Keeps is a strong, credible voice promoting healthy play for all children.
- Playing for Keeps helps to translate research about play into usable everyday practice by parents, teachers, human service providers, and the toy industry.
- Playing for Keeps is a not-for-profit national organization driven by its mission of improving outcomes for children through increasing their access to healthy play.
- Information provided by Playing for Keeps is grounded in scholarly research about natural, healthy, developmentally appropriate practices for parenting and educating young children

Our goals are to:
- Help parents understand of the importance of play in their children's healthy development
- Increase parents' commitment to play time in their children's lives—both at home and in community and educational settings—increases and parental decision making and behavior changes to accommodate increased healthy play for their children.

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Play gives children a chance to practice what they are learning...They have to play with what they know to be true in order to find out more, and then they can use what they learn in new forms of play.

--Fred Rogers of Mister Rogers' Neighborhood

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