About Us

Purpose Who We Are What We Do History of Organization Vision & Mission Core Beliefs Board of Directors Advisory Council Annual Report

Core Beliefs
Playing For Keeps is guided by six core beliefs:

1. Play is vital.
Play stimulates the imagination. It is a catalyst by which children learn to develop an understanding of themselves and their relationships with others; it is a testing ground for language, behavior and problem-solving; and it prepares children for academic learning and rewarding adult lives.

2. Parents and caregivers perform a critical role in play.
Parents and caregivers are children's first playmates, and they play a key role in creating fun, constructive playtime experiences for their children throughout childhood. The more parents and caregivers understand the links between play and healthy development, the more they will be equipped to make informed decisions about play.

3. All children should have access to fun and constructive play.
Kids have a natural instinct to play because it is so central to their development. All children deserve the opportunity to engage in play suited to their needs and developmental level, regardless of their socioeconomic background, abilities, or other factors that sometimes can limit access to play.

Core beliefs continued >>


For the main characteristic of play - whether of child or adult - is not its content but its mode. Play is an approach to action, not a form of activity.

--Jerome Bruner, psychologist, professor


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